Turn every customer signal into your next decision.

Sova is the customer intelligence layer for software companies. It reads your tickets, calls, reviews, and churn notes with language models and returns ranked, evidence-linked decisions: what to build next, why customers churn, and which accounts are at risk.

Reads the signal you already have

TicketsCallsReviewsChurn notesEvidence-linked
Scattered customer feedback resolving into a ranked, evidence-linked decision list
3 decisions ranked
build next
1

Ship SAML SSO and SCIM provisioning

94% conf5 signals

We can't roll this out company-wide until you support SAML SSO.

We need SCIM or SSO before renewal.

2

Rebuild first-run onboarding with a guided import

88% conf5 signals

Onboarding took our team two weeks. The empty state gives you nothing to start from.

Never got past setup. Too much manual work to import our data.

3

Raise API rate limits and add a scheduled sync

82% conf4 signals

The API rate limits are too low for our sync. We hit 429s every morning.

If bulk export and a scheduled sync existed, we would upgrade to the top tier tomorrow.

The problem

Your customers are already telling you

The answer to what to build, why people leave, and who is about to churn is sitting in your tickets, calls, reviews, and cancellation notes right now. It is scattered across tools and nobody has the hours to read all of it.

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1,284
Support tickets

“Silent CSV truncation broke our board deck.”

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76
Sales & success calls

“We need SCIM or SSO before renewal.”

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340
Reviews

“Powerful, but onboarding took two weeks.”

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52
Cancellations

“Moving to a competitor with SSO out of the box.”

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910
NPS responses

“Rate limits are the one thing stopping me.”

It is all there. Reading it at scale is the job no team has time for.

How it works

From scattered signal to a decision you can defend

Three steps. The middle one is only possible because modern language models can read unstructured customer language at scale.

01

Connect your sources

Point Sova at the places your customers talk: your helpdesk, call transcripts, review sites, NPS, and cancellation reasons. No taxonomy to build first.

Tickets · Calls · Reviews · NPS · Churn
02

Sova reads everything with language models

Frontier and open models read the unstructured text the way a person would, cluster what is really being said, and pull the exact quote behind each theme. Model-agnostic routing keeps quality high and cost sane.

Read · Cluster · Extract evidence
03

You get ranked decisions with the evidence

Not a word cloud. A short, ranked list of decisions: build this next, this is why they churn, these accounts are at risk, each one you can expand to the customer quotes it came from.

Rank · Link evidence · Decide
See the evidence

A real sample, resolved into decisions

This is a live sample of scattered customer signals. Switch between what to build, why customers churn, and which accounts are at risk, then expand any decision to the exact quotes it came from.

Ranked by Sova
Signals in15 items
Support ticket · Northwind (Growth)

We can't roll this out company-wide until you support SAML SSO. Security won't approve another password-based tool.

Call transcript · Meridian, VP Eng

Honestly the product is great, but provisioning 40 people by hand is a non-starter. We need SCIM or SSO before renewal.

Review · G2, 3 stars

Powerful once you're in, but onboarding took our team two weeks. The empty state gives you nothing to start from.

Cancellation · Cancelled, 22 seats

Moving to a competitor that offers SSO and audit logs out of the box. Compliance requirement we couldn't wait on.

NPS · Detractor, score 4

The API rate limits are too low for our sync. We hit 429s every morning and support couldn't raise them.

Support ticket · Cloudpine

Export to CSV silently truncates at 10k rows. We only noticed after a board deck used the wrong numbers.

Call transcript · Atlas Retail, RevOps

If bulk export and a scheduled sync existed, we would upgrade to the top tier tomorrow. That is the whole blocker.

Review · G2, 5 stars

Support is responsive and the dashboards are clean. Wish setup were faster but the team is helpful.

Cancellation · Cancelled, 8 seats

Never got past setup. Too much manual work to import our data and no guided onboarding.

Support ticket · Beacon Health

We need SSO for HIPAA reasons and a signed BAA. Without both we cannot expand the pilot.

NPS · Passive, score 7

Good product. Rate limits and the slow import are the two things stopping me recommending it.

Call transcript · Northwind, renewal

Renewal is at risk. Two of our teams stalled during onboarding and never activated. We need a faster path to value.

Review · Capterra, 4 stars

Reporting is strong. Docs are thin and the import step is confusing, lost a day to it.

Support ticket · Atlas Retail

429 errors again on our nightly job. Can we get a higher rate limit tier? This blocks our data warehouse sync.

Cancellation · Cancelled, 15 seats

Switched vendors. The other tool had SSO, higher API limits, and set us up in a day.

Decisions outranked

Enterprise and regulated buyers block rollout and renewal on single sign-on. It appears in expansion tickets, a renewal call, and two cancellations, so it gates both new revenue and retention.

Evidence
  • We can't roll this out company-wide until you support SAML SSO.Support ticket, Northwind

  • We need SCIM or SSO before renewal.Call transcript, Meridian, VP Eng

  • Moving to a competitor that offers SSO and audit logs out of the box.Cancellation, Cancelled, 22 seats

What Sova does

One layer that turns customer language into decisions

Not a dashboard of charts you still have to interpret. Sova does the reading, the ranking, and the sourcing, and hands you decisions.

Reads tickets, calls, reviews, and churn reasons

Sova ingests the unstructured places your customers actually talk and reads them the way a person would, across every channel at once.

Support ticketsCall transcriptsReviewsNPS verbatimsCancellations

Ranks what to build and why they leave

A short ordered list, not a word cloud. Each item carries an impact estimate and a confidence you can question.

Flags at-risk accounts

When the same account shows churn language across a ticket and a call, Sova surfaces it with an owner before renewal.

Every insight linked to real quotes

Nothing is asserted without proof. Expand any decision to the exact customer sentences it was built from.

Model-agnostic routing

Sova routes across frontier and open models, matching each step to the model that balances quality and cost.

How the AI works
Built AI-native

Modern AI is not a feature here. It is the whole machine.

Sova reads customer language the way a person would and does it across everything at once. That is the product. Here is how we hold ourselves to it.

Language models are the engine

The core job, reading unstructured customer language and understanding what is meant, is only possible with modern LLMs. Sova is built around that capability, not decorated with it.

Model-agnostic, multi-model routing

Sova is not tied to one provider. It routes each step, reading, clustering, extraction, ranking, to the model that fits, balancing quality against cost as the frontier moves.

The product does not exist without it

Take the models away and you are back to tagging tickets by hand. Every ranked, evidence-linked decision Sova produces depends on machine reading at scale.

Signal in
Unstructured text
Sova router
Frontier LLMFast LLMOpen modelEmbedding model

Each step routes to the model that balances quality and cost. Swappable as the frontier moves.

Customers

Teams stop guessing and start pointing at evidence

Illustrative accounts of how product and success teams use Sova.

We stopped arguing about the roadmap from memory. Sova put the top three build decisions in front of us with the exact tickets behind each one. The SSO call was obvious once we saw it ranked.
DR
Dana Reyes
VP of Product, a Series B developer-tools company
It caught two renewals that were quietly slipping. The at-risk list read a churn phrase in a support ticket and a stalled call for the same account and flagged it weeks before we would have noticed.
ML
Marcus Lin
Head of Customer Success, a mid-market SaaS platform

Illustrative testimonials for launch. Named references available under NDA.

Pricing

Priced on the value of a decision

Start free on one source. Move to Team when signal is scattered across your whole customer surface. Prices shown in your currency.

Free

Connect one source and get ranked decisions on a limited volume.

$0forever
200
Signals / month
1
Sources
1
Seats
  • One connected source
  • Ranked build-next decisions
  • Evidence linked to every insight
  • 1 workspace seat
  • Community support
Most popular

Team

For product and success teams turning signal into a shared roadmap.

$83$99per month, billed annually
5,000
Signals / month
All
Sources
5
Seats
  • All sources: tickets, calls, reviews, churn, NPS
  • Build-next, churn reasons, and at-risk accounts
  • At-risk account detection with owners
  • Shared workspace, 5 seats
  • Weekly decision digest
  • Priority email support

Scale

For companies running the whole customer surface through Sova.

Customannual contract
High volume
Signals / month
All
Sources
Unlimited
Seats
  • High-volume, all sources
  • Priority model routing and processing
  • SSO / SAML and SCIM provisioning
  • Unlimited seats and workspaces
  • Audit logs and data residency options
  • Dedicated support and onboarding

Test-mode checkout. Volumes are soft limits, never hard walls mid-decision.

FAQ

Questions, answered plainly

Start turning customer signal into decisions

Connect one source free and see your first ranked decisions with the evidence behind them. No credit card.