Turn every customer signal into your next decision.
Sova is the customer intelligence layer for software companies. It reads your tickets, calls, reviews, and churn notes with language models and returns ranked, evidence-linked decisions: what to build next, why customers churn, and which accounts are at risk.
Reads the signal you already have

Ship SAML SSO and SCIM provisioning
We can't roll this out company-wide until you support SAML SSO.
We need SCIM or SSO before renewal.
Rebuild first-run onboarding with a guided import
Onboarding took our team two weeks. The empty state gives you nothing to start from.
Never got past setup. Too much manual work to import our data.
Raise API rate limits and add a scheduled sync
The API rate limits are too low for our sync. We hit 429s every morning.
If bulk export and a scheduled sync existed, we would upgrade to the top tier tomorrow.
Your customers are already telling you
The answer to what to build, why people leave, and who is about to churn is sitting in your tickets, calls, reviews, and cancellation notes right now. It is scattered across tools and nobody has the hours to read all of it.
“Silent CSV truncation broke our board deck.”
“We need SCIM or SSO before renewal.”
“Powerful, but onboarding took two weeks.”
“Moving to a competitor with SSO out of the box.”
“Rate limits are the one thing stopping me.”
It is all there. Reading it at scale is the job no team has time for.
From scattered signal to a decision you can defend
Three steps. The middle one is only possible because modern language models can read unstructured customer language at scale.
Connect your sources
Point Sova at the places your customers talk: your helpdesk, call transcripts, review sites, NPS, and cancellation reasons. No taxonomy to build first.
Sova reads everything with language models
Frontier and open models read the unstructured text the way a person would, cluster what is really being said, and pull the exact quote behind each theme. Model-agnostic routing keeps quality high and cost sane.
You get ranked decisions with the evidence
Not a word cloud. A short, ranked list of decisions: build this next, this is why they churn, these accounts are at risk, each one you can expand to the customer quotes it came from.
A real sample, resolved into decisions
This is a live sample of scattered customer signals. Switch between what to build, why customers churn, and which accounts are at risk, then expand any decision to the exact quotes it came from.
We can't roll this out company-wide until you support SAML SSO. Security won't approve another password-based tool.
Honestly the product is great, but provisioning 40 people by hand is a non-starter. We need SCIM or SSO before renewal.
Powerful once you're in, but onboarding took our team two weeks. The empty state gives you nothing to start from.
Moving to a competitor that offers SSO and audit logs out of the box. Compliance requirement we couldn't wait on.
The API rate limits are too low for our sync. We hit 429s every morning and support couldn't raise them.
Export to CSV silently truncates at 10k rows. We only noticed after a board deck used the wrong numbers.
If bulk export and a scheduled sync existed, we would upgrade to the top tier tomorrow. That is the whole blocker.
Support is responsive and the dashboards are clean. Wish setup were faster but the team is helpful.
Never got past setup. Too much manual work to import our data and no guided onboarding.
We need SSO for HIPAA reasons and a signed BAA. Without both we cannot expand the pilot.
Good product. Rate limits and the slow import are the two things stopping me recommending it.
Renewal is at risk. Two of our teams stalled during onboarding and never activated. We need a faster path to value.
Reporting is strong. Docs are thin and the import step is confusing, lost a day to it.
429 errors again on our nightly job. Can we get a higher rate limit tier? This blocks our data warehouse sync.
Switched vendors. The other tool had SSO, higher API limits, and set us up in a day.
Enterprise and regulated buyers block rollout and renewal on single sign-on. It appears in expansion tickets, a renewal call, and two cancellations, so it gates both new revenue and retention.
“We can't roll this out company-wide until you support SAML SSO.”Support ticket, Northwind
“We need SCIM or SSO before renewal.”Call transcript, Meridian, VP Eng
“Moving to a competitor that offers SSO and audit logs out of the box.”Cancellation, Cancelled, 22 seats
One layer that turns customer language into decisions
Not a dashboard of charts you still have to interpret. Sova does the reading, the ranking, and the sourcing, and hands you decisions.
Reads tickets, calls, reviews, and churn reasons
Sova ingests the unstructured places your customers actually talk and reads them the way a person would, across every channel at once.
Ranks what to build and why they leave
A short ordered list, not a word cloud. Each item carries an impact estimate and a confidence you can question.
Flags at-risk accounts
When the same account shows churn language across a ticket and a call, Sova surfaces it with an owner before renewal.
Every insight linked to real quotes
Nothing is asserted without proof. Expand any decision to the exact customer sentences it was built from.
Model-agnostic routing
Sova routes across frontier and open models, matching each step to the model that balances quality and cost.
How the AI worksModern AI is not a feature here. It is the whole machine.
Sova reads customer language the way a person would and does it across everything at once. That is the product. Here is how we hold ourselves to it.
Language models are the engine
The core job, reading unstructured customer language and understanding what is meant, is only possible with modern LLMs. Sova is built around that capability, not decorated with it.
Model-agnostic, multi-model routing
Sova is not tied to one provider. It routes each step, reading, clustering, extraction, ranking, to the model that fits, balancing quality against cost as the frontier moves.
The product does not exist without it
Take the models away and you are back to tagging tickets by hand. Every ranked, evidence-linked decision Sova produces depends on machine reading at scale.
Each step routes to the model that balances quality and cost. Swappable as the frontier moves.
Teams stop guessing and start pointing at evidence
Illustrative accounts of how product and success teams use Sova.
“We stopped arguing about the roadmap from memory. Sova put the top three build decisions in front of us with the exact tickets behind each one. The SSO call was obvious once we saw it ranked.”
“It caught two renewals that were quietly slipping. The at-risk list read a churn phrase in a support ticket and a stalled call for the same account and flagged it weeks before we would have noticed.”
Illustrative testimonials for launch. Named references available under NDA.
Priced on the value of a decision
Start free on one source. Move to Team when signal is scattered across your whole customer surface. Prices shown in your currency.
Free
Connect one source and get ranked decisions on a limited volume.
- One connected source
- Ranked build-next decisions
- Evidence linked to every insight
- 1 workspace seat
- Community support
Team
For product and success teams turning signal into a shared roadmap.
- All sources: tickets, calls, reviews, churn, NPS
- Build-next, churn reasons, and at-risk accounts
- At-risk account detection with owners
- Shared workspace, 5 seats
- Weekly decision digest
- Priority email support
Scale
For companies running the whole customer surface through Sova.
- High-volume, all sources
- Priority model routing and processing
- SSO / SAML and SCIM provisioning
- Unlimited seats and workspaces
- Audit logs and data residency options
- Dedicated support and onboarding
Test-mode checkout. Volumes are soft limits, never hard walls mid-decision.
Questions, answered plainly
Start turning customer signal into decisions
Connect one source free and see your first ranked decisions with the evidence behind them. No credit card.
