Blog

Notes on reading customers at scale

Perspectives from the Sova team on customer intelligence, product decisions, and the AI that makes evidence-linked roadmap prioritization possible.

Perspective6 min read

Why customer feedback is a reading problem, not a data problem

Companies are not short on customer feedback. They are short on the capacity to read it at the pace decisions require. Language models change that equation.

EMElena Marsh·May 2026

Product7 min read

Evidence or it did not happen: ranking roadmap decisions by proof

Roadmap debates fail when the team argues from position rather than proof. Here is a framework for requiring evidence before a decision ranks.

PNPriya Nadkarni·April 2026

Engineering8 min read

Model-agnostic by design: how Sova routes across models

Tying your extraction pipeline to one model is a risk most teams do not see until the model changes. We built routing in from day one, and it shapes every part of the product.

MBMarcus Bell·March 2026

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