The customer intelligence layer for software companies
One place that reads everything your customers say and turns it into decisions you can act on and defend, each backed by the exact words a customer used.
The decisions that move retention and revenue
Sova is organized around the three questions product and success teams ask most, and answers each with ranked, sourced decisions.
What should we build next?
A ranked list of what to build or fix, ordered by how much customer signal supports it and the impact it unblocks. No more roadmap by loudest voice.
Why are customers leaving?
The real, recurring reasons behind churn, separated from one-off complaints, each one traced to the cancellations and calls it came from.
Which accounts are about to churn?
When one account shows churn language across a ticket and a call, Sova surfaces it with an owner and the evidence, weeks before renewal.
A real sample, resolved into decisions
This is a live sample of scattered customer signals. Switch between what to build, why customers churn, and which accounts are at risk, then expand any decision to the exact quotes it came from.
We can't roll this out company-wide until you support SAML SSO. Security won't approve another password-based tool.
Honestly the product is great, but provisioning 40 people by hand is a non-starter. We need SCIM or SSO before renewal.
Powerful once you're in, but onboarding took our team two weeks. The empty state gives you nothing to start from.
Moving to a competitor that offers SSO and audit logs out of the box. Compliance requirement we couldn't wait on.
The API rate limits are too low for our sync. We hit 429s every morning and support couldn't raise them.
Export to CSV silently truncates at 10k rows. We only noticed after a board deck used the wrong numbers.
If bulk export and a scheduled sync existed, we would upgrade to the top tier tomorrow. That is the whole blocker.
Support is responsive and the dashboards are clean. Wish setup were faster but the team is helpful.
Never got past setup. Too much manual work to import our data and no guided onboarding.
We need SSO for HIPAA reasons and a signed BAA. Without both we cannot expand the pilot.
Good product. Rate limits and the slow import are the two things stopping me recommending it.
Renewal is at risk. Two of our teams stalled during onboarding and never activated. We need a faster path to value.
Reporting is strong. Docs are thin and the import step is confusing, lost a day to it.
429 errors again on our nightly job. Can we get a higher rate limit tier? This blocks our data warehouse sync.
Switched vendors. The other tool had SSO, higher API limits, and set us up in a day.
Enterprise and regulated buyers block rollout and renewal on single sign-on. It appears in expansion tickets, a renewal call, and two cancellations, so it gates both new revenue and retention.
“We can't roll this out company-wide until you support SAML SSO.”Support ticket, Northwind
“We need SCIM or SSO before renewal.”Call transcript, Meridian, VP Eng
“Moving to a competitor that offers SSO and audit logs out of the box.”Cancellation, Cancelled, 22 seats
Signal in, decisions out, evidence attached
Sova sits over the tools you already use. It does not replace your helpdesk or CRM. It reads them and gives your team the decisions hiding inside.
Sources in
Connect your helpdesk, call transcripts, review sites, NPS, and cancellation reasons. Nothing to tag first.
Decisions out
Ranked decisions with evidence land in Sova, ready to review, assign, and defend in a roadmap meeting.
Export anywhere
Every decision and its quotes export to CSV and JSON, or post to your tools through the API.
Start turning customer signal into decisions
Connect one source free and see your first ranked decisions with the evidence behind them. No credit card.