How it works

From scattered signal to a decision you can defend

A ticket comes in. A call is transcribed. A customer churns with a note. Sova reads all of it, clusters what matters, and returns a short ranked list of decisions with the exact quotes behind each one.

How it works

From scattered signal to a decision you can defend

Three steps. The middle one is only possible because modern language models can read unstructured customer language at scale.

01

Connect your sources

Point Sova at the places your customers talk: your helpdesk, call transcripts, review sites, NPS, and cancellation reasons. No taxonomy to build first.

Tickets · Calls · Reviews · NPS · Churn
02

Sova reads everything with language models

Frontier and open models read the unstructured text the way a person would, cluster what is really being said, and pull the exact quote behind each theme. Model-agnostic routing keeps quality high and cost sane.

Read · Cluster · Extract evidence
03

You get ranked decisions with the evidence

Not a word cloud. A short, ranked list of decisions: build this next, this is why they churn, these accounts are at risk, each one you can expand to the customer quotes it came from.

Rank · Link evidence · Decide
Walk the process

Follow a single ticket

A real enterprise buyer sends a support ticket. Here is exactly what Sova does with it, step by step, before it becomes a ranked decision on your build-next board.

#4471

Subject: SSO and SAML required before company-wide rollout

Northwind Consulting · Enterprise · 150 seats · 6 days ago

Open

Our IT team requires SSO with SAML 2.0 and SCIM provisioning before we can roll this out company-wide. We have 150 seats waiting on this. This is the third time we have raised it and the roadmap timeline remains unclear. If this is not shipped before our renewal in Q3, we will need to look at alternatives.

01
Read

The model reads the raw text

A language model reads the ticket the way a person would, not by keyword matching. It understands that 'roll this out company-wide' signals a blocked expansion, not a feature request, and reads the intent behind the language.

Intent: blocked rollout · Reason: missing SAML SSO
02
Cluster

It groups what is really being said

The same theme appears across 12 other tickets, two NPS notes, and one cancellation reason. Sova clusters signals by meaning, not by shared words, and confirms SSO is a real, recurring pattern across multiple customers.

15 signals · SSO / SAML cluster · 3 source types
03
Extract evidence

The exact quote is pulled and linked

The sentence that best represents the theme is extracted and attached as evidence. Every decision has a traceable line back to what a customer actually wrote or said, so you can show the source, not just the summary.

"SAML 2.0 and SCIM before we can roll this out" · #4471
04
Rank

It becomes a ranked decision

Sova weighs signal volume, confidence, and the accounts at stake, and places the theme on the ranked list. It arrives ready to show a PM, an executive, or a board, with the evidence already attached.

Ship SAML SSO and SCIM · 94% confidence · 15 signals
See the evidence

A real sample, resolved into decisions

This is a live sample of scattered customer signals. Switch between what to build, why customers churn, and which accounts are at risk, then expand any decision to the exact quotes it came from.

Ranked by Sova
Signals in15 items
Support ticket · Northwind (Growth)

We can't roll this out company-wide until you support SAML SSO. Security won't approve another password-based tool.

Call transcript · Meridian, VP Eng

Honestly the product is great, but provisioning 40 people by hand is a non-starter. We need SCIM or SSO before renewal.

Review · G2, 3 stars

Powerful once you're in, but onboarding took our team two weeks. The empty state gives you nothing to start from.

Cancellation · Cancelled, 22 seats

Moving to a competitor that offers SSO and audit logs out of the box. Compliance requirement we couldn't wait on.

NPS · Detractor, score 4

The API rate limits are too low for our sync. We hit 429s every morning and support couldn't raise them.

Support ticket · Cloudpine

Export to CSV silently truncates at 10k rows. We only noticed after a board deck used the wrong numbers.

Call transcript · Atlas Retail, RevOps

If bulk export and a scheduled sync existed, we would upgrade to the top tier tomorrow. That is the whole blocker.

Review · G2, 5 stars

Support is responsive and the dashboards are clean. Wish setup were faster but the team is helpful.

Cancellation · Cancelled, 8 seats

Never got past setup. Too much manual work to import our data and no guided onboarding.

Support ticket · Beacon Health

We need SSO for HIPAA reasons and a signed BAA. Without both we cannot expand the pilot.

NPS · Passive, score 7

Good product. Rate limits and the slow import are the two things stopping me recommending it.

Call transcript · Northwind, renewal

Renewal is at risk. Two of our teams stalled during onboarding and never activated. We need a faster path to value.

Review · Capterra, 4 stars

Reporting is strong. Docs are thin and the import step is confusing, lost a day to it.

Support ticket · Atlas Retail

429 errors again on our nightly job. Can we get a higher rate limit tier? This blocks our data warehouse sync.

Cancellation · Cancelled, 15 seats

Switched vendors. The other tool had SSO, higher API limits, and set us up in a day.

Decisions outranked

Enterprise and regulated buyers block rollout and renewal on single sign-on. It appears in expansion tickets, a renewal call, and two cancellations, so it gates both new revenue and retention.

Evidence
  • We can't roll this out company-wide until you support SAML SSO.Support ticket, Northwind

  • We need SCIM or SSO before renewal.Call transcript, Meridian, VP Eng

  • Moving to a competitor that offers SSO and audit logs out of the box.Cancellation, Cancelled, 22 seats

Start turning customer signal into decisions

Connect one source free and see your first ranked decisions with the evidence behind them. No credit card.